Career Track |
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Digital Marketing Management |
Career Outlook
Also known as Campaign Planning or Digital Advertising Management, this field is all about developing and executing a strategic plan for managing the broad mix of advertising campaigns, channels and media. This is a very fast growing field, as more and more companies realize that people with the appropriate skills are indispensable to their success.
What does a Digital Marketing Manager do?
A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The Campaign Manager’s role is crucial to ensuring the success of online campaigns from initial implementation to final delivery. The role includes regular day-to-day communication with the Account Managers and Account Executives to ensure assigned campaigns obtain optimum performance as well as exceed client expectations.
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Learning Resources & Certifications
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Career Launch Programs
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Resources
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Commitment: 10 hrs per week for 15 weeks
In concert with College of San Mateo Program information & application form Overview |
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